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Be among the first to hear a new scientific idea so startling that it has been compared in significance to the moment when Copernicus posited the outrageous notion of the Earth orbiting the sun.
In the gendered world we live in, we are unconsciously bombarded with messages about sex and gender. On a daily basis we face deeply ingrained beliefs that our sex determines our skills and preferences, from toys and colours to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behaviours? “Stereotypes could be straitjacketing our flexible, plastic brains”, says Professor of Cognitive Neuroimaging Gina Rippon, "so yes, challenging them does matter!" A gendered world produces a gendered brain.
Prof Rippon turns centuries-old ‘neurosexism’ and media distortions on their head, explores new cutting-edge neuroscience and unpacks the stereotypes that bombard us from our earliest moments, showing how they mould our ideas of ourselves and even our brains.
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